As part of corporate planning and SWOT analysis, this model can be used to analyze business potential and environmental validity. Using SWOT develops, establishes and prepares business owners for their ever-changing market and how they can fit their business into the new shape it will take. Although this is very much an ongoing process, making sure that these steps are done properly and regularly will result in the obtaining of a clearer, bigger picture of your business and how you can use that to develop strategies.